Record where your subscribers come from

If people are joining your lists from multiple places, it can be useful to know where they signed up from.

For example, if you have a subscribe form on your homepage, but also at the end of your checkout process, you can see which is more effective for you, and segment your list accordingly.

HTML subscribe forms

To record the source of a signup from an HTML subscribe form:

1. Add a custom field to your subscriber list and give it a useful name, like "source".
2. Create an HTML subscribe form and make sure you select the new "source" custom field to be included.
3. Add the form to your site, but change the text for the source field from <input type="text" to <input type="hidden". This will hide the field, but it will still be submitted with the rest of the form.
4. Add a value to the hidden field that identifies where the subscribe form is placed. For example, your front page could have a value of value="frontpage", while at the checkout it could be value="checkout".

Each time these forms are submitted, the person will be added to your list, with the source added to the "source" custom field. At any time sources can be viewed on a subscriber profile, or if you export your list.