Follow your subscribers' complete journey from your email through to their final destination on your website, to see how your emails influence behaviour, purchases, conversions or otherwise.
With our advanced analytics feature you can add your own tracking tags to URLs from analytics suites such as Adobe Marketing Cloud, IBM Customer analytics, Webtrends, KISSmetrics and more. You can also use this feature to customise your own Google Analytics tracking links if our standard settings don't suit your needs.
Advanced analytics works in regular campaigns and journey emails.