Under the European Union's (EU) General Data Protection Regulation (GDPR), you or your subscribers have the right to request that personal data be corrected, provided, prohibited from certain use, or removed from our databases completely. This is referred to in GDPR policy documentation as retrieval, rectification and erasure ("right to be forgotten").
If a subscriber has requested that you delete all of their personal data, you can perform this action yourself by permanently erasing them from your client account, as instructed below.
About permanent erasure
When you permanently erase a subscriber from your client account:
- They will immediately be removed from all lists and segments.
- They will no longer receive any emails sent from your client account.
- Their subscriber profile and email activity for reports will be permanently erased.
- They will not be added to the suppression list for your client account. (It is up to you to ensure they are not accidentally re-imported.)
Erasure requests received from data controllers are acted on promptly, however, it may take up to 30 days to erase all traces of such personal data.
Permanently erase subscriber data
To completely erase all data associated with an email address, in accordance with the GDPR.
- Click Lists & subscribers.
- Select the list you want to work with.
- On the list details page, click the overflow menu (3 dots) on the top right of the page and click Bulk remove subscribers from the drop down menu.
- On the Remove Subscribers page, select Erase permanently from this client from the options listed.
- Enter one or more subscriber email addresses into the text box, one address per line.
- Click Remove Subscribers.
This action cannot be undone.